Wednesday, August 15, 2012

Progressive Insurance’s Response To The Fisher Scandal Is A Textbook Example Of A PR Catastrophe | Mediaite

Progressive Insurance’s Response To The Fisher Scandal Is A Textbook Example Of A PR Catastrophe | Mediaite: "In that post, Fisher told of how his sister, Katie, had tragically been killed in a car accident with an underinsured driver. Witnesses claimed that the other driver was at fault and his insurance provider instantly paid out a small sum. However, Katie was a Progressive customer and they refused to give the Fisher family the money her policy promised her. Eventually, they offered to pay a much smaller sum, claiming that it wasn’t proven that Katie wasn’t at fault. The Fisher’s were forced to take legal action. However, due to a Maryland law, they found that it was illegal to sue an insurance company for policy payment. Instead, they had to sue the other driver in civil court to prove that he was at fault."

Damn...

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