Sunday, October 26, 2014

Gawker is toxic to brands who partner with them |

Gawker is toxic to brands who partner with them | "The irony that he headlines Gamergate as fascism, a totalitarian ideology that denies independent thought, while skewering brands for attempting to distance themselves from the publication that serves the party line is not lost on anyone. Who in their right mind would want to risk a brands billion dollar reputation on a publishing house that cheered the Glenn Beck ad boycott, but then talks shit about any brand wants to distance themselves from them? Gawker made their name on the Gawker Stalker, Gawker hoped to bankrupt Chick Fil A over charitable donations. Gawker celebrated when Firefox Chief Brendan Eich was ousted because he too had made donation Gawker did not approve of. Boycotts like this are the results of politicising everything, and now it's finally come full circle. There's a reason newspapers had a strict line drawn between editorial and advertising departments, one that now not only has been blurred by native advertising but also the birth of "ad studios" and "featured partner" at the likes of clickbait publications such as Gawker and Buzzfeed, who have spent more energy courting ad agencies than they did chasing down twitter-conversations to report on. Don't say we didn't try to warn you."

'via Blog this'

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