Blitz: Insurance companies ratcheting up their ObamaCare promotional spending into 2014 « Hot Air: "Insurance companies have largely been holding off on running through their ad budgets during these past couple months of logistical disaster, but with the federal exchange site eking out painstaking improvements and the initial deadline for coverage coming in hot on December 23rd, they’re starting to get the promotional campaigns going again. The target of many of these incoming advertisements will, of course, be young people — those oh-so-coveted healthier, less pricey participants who will help to balance out the heightened costs of the new, riskier insurance pools. Should be fun, right?"
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