Salem Communications Emerges as a Major Player in the Consolidation of Conservative Media - Businessweek: "Salem is well-positioned for a buying spree, in large part due to the profit generated from its 102 radio stations throughout the U.S. In fiscal year 2012, Salem generated $108 million of gross profit on $229 million of revenue. Of the company’s operating income, significantly more came from its radio group ($47 million) than from its websites ($3.7 million).
Now Salem is essentially using the radio profit to help expand the Internet side of its media portfolio. It’s a strategy that makes sense given the broader trendlines in advertising. According to Nielsen, global ad spending in the second quarter of 2013 increased 26.6 percent on the Internet while declining 0.9 percent on radio."
'via Blog this'