Vaccines vs. Leeches | Campaigns & Elections: "What moved the voters most was an attack on McAuliffe’s positions on abortion; a single phone message emphasizing McAuliffe’s support for unrestricted, late-term, and taxpayer-funded abortions shifted support a net 13 to 15 points away from McAuliffe and toward Cuccinelli. The cost per vote here was a remarkably cheap $0.50 per additional vote, and even less expensive still when targeting the most persuadable segment of the electorate.
A topic declared radioactive by nearly everyone, locked away in secure storage behind a blazing Hazmat warning by the Cuccinelli campaign, appears to have been a powerful weapon for the Republican ticket that could have substantially closed the gap, and possibly even won Cuccinelli the election."
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