Will 'Anchorman' Marketing Blitz, Political Subtext, Help or Hurt Sequel?: "One can be forgiven for thinking the new Anchorman sequel has been in theaters for a few weeks already.
Will Ferrell's mustachioed character Ron Burgundy has made more media appearances than a politician in the week before Election Day. He's popped up in a curling competition, on ESPN, at the Newseum, on a nightly newscast as well as the standard trek through the late night circuit. He's even got his own gaming app.
It's not as if we don't already know the character, the star of the 2004 comedy which slowly but surely became a cult movie staple.
So why the hard sell for Anchorman 2: The Legend Continues opening nationwide Dec. 18?"
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