Wednesday, March 26, 2014

Lefties May Be Biased Toward the Left-Hand Side of the Ballot - NationalJournal.com

Lefties May Be Biased Toward the Left-Hand Side of the Ballot - NationalJournal.com: "Say it's Election Day. Once inside the booth, a voter feels a pang of anxiety. He's ambivalent and decides to pick a candidate at random.

The voter is a lefty. And though he may not realize it, the hand he writes with has influenced the candidate he votes for—the one listed on the left side of the booth. When his friends ask him how he voted, he says he guessed. But a subliminal bias is at play.

In a recent experiment published in the journal Political Psychology, candidates listed on the left-hand side of the ballot enjoyed a 15 percent bump among lefties compared with right-handed voters. "Righties implicitly think right is good, lefties implicitly think left is good," says Daniel Casasanto, a coauthor of the study."



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