Sunday, March 16, 2014

Big Business Targets Common Core's Band of Mothers

Big Business Targets Common Core's Band of Mothers: "The special interests behind national curriculum and testing mandates are pouring millions into public relations and lobbying this spring after parents across the country began to oppose and destabilize their big project. Friday, Politico reported that the Business Roundtable and Chamber of Commerce are buying pricey ads on Fox News and mobilizing their state chapters to keep lawmakers in line. The same day, Bill Gates joined George Stephanopoulos to continue branding the Common Core mandates as a catalyst for improving U.S. education. Gates has joined with left-leaning philanthropies on a communications push worth more than $2.35 million.

Even the federal government is in the game. Through the Common Core testing organizations it exclusively funds, the feds spend at least $9.9 million to promote Common Core, largely through locating teachers who like the project and training them as spokespeople."



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