White House nabs NBA's Shane Battier to sell athletes on Obamacare - Washington Times: "Having already targeted Hispanics, blacks and moms, the White House is using the kickoff of March Madness as a way to argue Obamacare will help cover sports injuries — an effort to reach out to the young, active adults critical to the overall success of the health care reform law.
The administration on Tuesday enlisted NBA veteran Shane Battier to help sell the program, while North Carolina men’s basketball coach Roy Williams and Connecticut women’s basketball coach Geno Auriemma starred in a government-produced video directing Americans to vote in a health care bracket, complete with the top 16 reasons one should get affordable health insurance."
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